Sit down, grab your bulletproof coffee, and put away that kitchen spatula or garlic press. Get ready to uplevel your Amazon brand with the help of Facebook ads. We geared it for beginners and advanced sellers. We usually go on a podcast and only cover the surface level of some of these, here we can dive in deeper.
1. Definitions of criteria included in the article.
Explainer videos + Data patterns.
2. What are you trying to do with FB ads?
[NOTE] – Article will be updated multiple times with more details in each section depending on interest from readers.
Color key: How often we see brands succeed (in the short-term <7 days and long-term 30+ days) with this method scaling their Amazon brand:
-FB directly to Amazon (product launch)
-FB directly to Amazon (existing products to get extra sales at light discount or full-price)
-FB directly to Amazon (huge discount)
-FB to website, spillover+halo Google/Amazon
-FB to chatbot “sales sequence”
-FB to chatbot “rebate”
-FB to chatbot “review”
-FB to landing page, sales sequence
-FB to landing page, list growth
-FB to website/landing page, VIEW sales
-FB ads for FB group growth
-FB to Retail
-FB to blogger/PR/influencer FB social proof
-FB to Amazon book/merch/VendorCentral
-FB to Kickstarter/Indiegogo Crowdfunding sales
-FB to Ebay/Etsy
[NEW]- Next update will include FB ads for Amazon wholesalers and dropshippers.
3. Did you know?
Most or all of the funnel ideas outlined above can lead to SPILLOVER effect and HALO sales on Amazon indirectly from Facebook ads to your website, even if the primary goal is not traffic or sales for Amazon.
4. Best-practices for any of the goals above.