Once Zontracker activated, you will recieve an activation email with the further instructions. If you suscribed for Zontracker and have not recieved an activation email within 0-3 days, please contact firstname.lastname@example.org.
To verify the setup and check if FB is actually receiving the Amazon data without errors you can in your Events Manager.
AmazonPurchase-Zontracker Offline Event Set should be firing green (it may be orange, suggesting it was active but then went inactive) and showing total amount of events received and time of the last upload:
If you don’t see any of the above, it may say “No events received” and be gray-colored instead of green. This means data is not being received. Contact email@example.com if the asset remains inactive more than 2-12 hours since your last CSV upload.
Please note that ‘Match Rate’ and ‘Attribution Rate’ data becomes available when the number of uploaded events exceeds 1k.
BUT avaliability or absense of this data does not influence the overall performance of our tool.
Contact firstname.lastname@example.org to do it for you (make sure we still have access to your Business Manager or provide admin permissions to email@example.com again). You can also do it yourself with the steps below:
Go to Business Settings -> Data Sources -> Offline Event Sets.
Select Amazon Purchase Zontracker (or similarly named asset).
Click Assign Ad Accounts. (Optional: Before #3, click “Connected Assets” to see which Ad Accounts you already have assigned).
Scroll down or start typing your ad account.
Select the ad account or multiple ad accounts.
Click ‘Save Changes’.
Then go to Business Settings -> Data Sources -> Custom Conversions, select Amazon Purchase Zontracker and similarly repeat steps 2-6. You may need to click “Add Assets” to choose your Ad Accounts and select the correct Ad Account to add.
If you have the ZT-Optimize or ZT-Combo plans go to Business Settings -> Data Sources -> Pixels and repeat the same steps for Amazon Purchase pixel.
NOTE: If you’re not seeing some of the assets, after step 1 and 2 above, click “Add People” and select yourself with highest Admin Access. Then repeat all steps above if necessary. You may also need to go to “Ad Accounts” [any feature] and “Pixels” [ZT-Optimize feature] on the left side menu to add yourself to those assets.
TIP: Please activate all Ad Accounts that have any chance of leading to Amazon sales. For example, if you have separate ad accounts where you run traffic directly to Amazon or directly to your website/landing pages, activate all of them. Keep in mind that spillover traffic may happen and “view” sales without ad getting clicked, ultimately leading to Amazon sales in many scenarios.
We suggest to duplicate your top 1 or 2 ad sets that have gotten you Amazon purchases in the past 30 days. Don’t touch the original ad set, this way you have a comparison point. For example, decide based on the Amazon purchase column (if you had ZT-Track feature) or your best guess which ad set produced Amazon sales, and change out this optimization event for the ‘Purchase’ from your new pixel.
That’s it. You can follow along results before rolling out for other campaigns.
Optimization window: Select “7 day click or 1 day view” and also use Automatic bidding at least while you are testing. Normal FB pixel optimizes right away but this Amazon feature optimization happens when Amazon sends order data to Facebook after you manually upload to Zontracker, which typically happens between 0-3 days or ideally at least once a week. Sometimes it’s the same day but it is best for the delayed attribution to come in and for Facebook to optimize after ~3 days passes to make decisions.
Your ‘Purchase’ event may have a red indicator soon after activation. It takes some time until an order is sent from Amazon to Facebook for it to turn green.
You will see other events (view, ATC) associated with the new Amazon pixel but ‘Purchase’ is the only functional one.
Whether you are using Shopify, Landing Cube, Clickfunnels, ZonPages, etc., any of them you can add this Amazon purchase pixel to it and then make sure you create additional custom events for the page such as Amazon link clicks. If you have Pixelfy or other link services those custom conversions can also be added and the optimized for as middle-of-the-funnel events at the same time as Zontracker strategies.
3. Expand the date range to see data outages if any.
The activity that you will see for the pixel is ALL Amazon activity, and not tied to your FB Ads that contributed to Amazon sales. This is just a way for you to know that the connection is correct and data is being passed.
Disclaimer: ZT-Track vs. ZT-Optimize
If you have the ZT-Track feature, it will continue working for any objectives (Website purchases, etc). Activating this new feature does not impact that matching.
Your ‘Amazon purchases’ will be tracked regardless of the pixel you use. However, your website purchases and website activity will be impacted (because you are not using your regular website pixel).
Website purchases will only be tracked when you choose your default original pixel, while ‘Amazon purchases’ only will be tracked and are equivalent to “Purchases” in reporting when you choose your new ‘Amazon purchase pixel’.
More Pixel Integration Options
We have two other options for your Pixel setup that depending on your level of expertise may be useful for you:
Option B: Adding the new Amazon Purchase Pixel to your website (you will have 2 pixels on your site). You can do this yourself putting the new pixel code on your landing pages.
Option C: We take your existing website pixel and add the Amazon Purchase Event to it (merged pixel).
If you want to utilize Manychat to boost your sales, optimize it and track with FB Ads manager, you can now do it with Zontracker. This feature was just newly released from Zontracker last April 2020 and is showing promising results compared to older methods of Zontracker and setup is easy. With the right set up and data, it can be a very powerful tool for you to boost your sales in no time.
To start, frst, you need to make sure that your settings are activated in Zontracker. Fill in the information needed for the ManyChat API Token, ManyChat Custom Field ID and ManyChat Amazon Order ID Customer Field as shown below inside your Zontracker’s member’s area > Amazon Tab.
To get your ManyChat API Token, log in to your ManyChat account at https://manychat.com go to Settings > API and generate the token as shown below.
For your ManyChat Custom Field ID navigate to Custom Fields > create New User Field a pop up dialog will appear. Fill in the details as shown below and set the type to “Text” add description if you want to then click “Create”. You can fill in the name with any name you prefer, but ideally we recommend naming it to Zontracker so that it’ll be easy for you to identify it later on.
After creating your new user, scroll down and look for your newly added user. Hover your cursor to the newly created user field and your ‘field id’ should be visible as shown below.
Copy the ‘field id’ number and input it in your Zontracker account. While for the ManyChat Amazon Order ID Custom Field, it is set to default: “Amazon Order ID” however, if you already have an existing user field in your ManyChat account with the same field name, you need to create a new user field inside ManyChat and replace the default ManyChat Amazon Order ID Custom Field with your newly created user field.
So how it works?
In your chat flow, in the instance where you ask your customer for their order ID, the response should be saved in the ManyChat Amazon Order ID Custom Field. See sample snapshot below.
Next, you configure the “Perform Actions” for this response and add a tag. Feel free to add other tags that you want for this action but make sure to add the tag for Zontracker. Don’t worry, as by adding other action tags, this will not mess up Zontracker’s flow.
To add the Zontracker’s tag:
Step 1: Click on the Perform Actions button.
Step 2: Click the “+ Action” button
Step 3: Choose the “Set Custom Field”
Step 4: Set the Custom Field with the specifications below. Be sure to set the value to 1 as this will send a trigger to Zontracker whenever an action is registered as successful.
Step 5: Add the other settings/ configurations you want for your chat flow to have but make sure to complete steps 1-4 then save your chat flow.
Interpreting your data
Now that you have set your Manychat with Zontracker settings, in your FB Ads Manager, you may see a rise in the number in your Amazon Purchase Zontracker. Generally, you can get 2 benefits by having this setup.
First, you’ll get higher accuracy with your Amazon purchases data. In the columns shown in the snapshot below, without the Zontracker settings you will only have the New Messaging Connection Column which only shows you generally the responses, reply data from your chat flow. For example, case A: a customer starts interacting with your chat but abandons it in the middle just before they can input their Amazon order ID, that will still register to the Messaging Connection Column. However, if you have the Zontracker settings, a new column will be available for you which is the Amazon Purchase Zontracker. And this column will track all the received/confirmed Amazon Order IDs from your chat flow. Therefore, if the customer abandons the chat before they can input their Amazon Order ID, this will not trigger a count for the Amazon Purchase Zontracker. And if you want to look at the cost for your campaign, look at the Cost per Amazon purchase instead of the cost per message as this can be misleading such as because of case A.
And the second benefit is when you create FB ad campaigns, you will be able to have ‘conversions’ as your objectives thus triggering the active bid and optimization while your ads are running. Therefore, you will be able to run campaigns that focuses on actual conversion events or quality leads that has reached the bottom of your campaign. And what’s in it for you? You can run multiple variations of FB ads with ‘conversions’ as your objectives and test run it for a week or so. Once you’re able to determine which campaign is doing better, you can turn off the other campaigns and replicate the campaign that is actually working for you.
Setting up Seller.Tools with your Zontracker account
What is Seller.Tools?
Seller.Tools API is a powerful tool that allows you to integrate via Zapier the web apps that you use for your business. Therefore, giving you direct insights on important changes and updates that’s happening in your Amazon store.
How to setup Seller.Tools with Zontracker?
To set up the SellerTools integration please copy your SellerTools API key (how to configure it you can watch here) and paste it in the Connect Seller.Tools API section inside your Zontracker Dashboard (it’s within the Amazon tab in the top menu). Save it and give it some time for the data to start occuring in your Events Manager.
The entire flow in the diagram is essentially data sent from one place to another. Google Sheets allows you to add any data that you would like (ecommerce, product inserts, etc.) for it to be sent via Facebook API and the Zontracker algorithm to FB ads attribution and optimization improvement.
See unique metrics such as sales per state, category affinity, and Amazon customer LTV. In other words, some of these metrics reveal a type of conversion rate at the state level compared to other Amazon sellers and categories.
To activate this feature please Connect your Amazon Marketplace account as explained in the setup steps inside your Zontracker Dashboard.
Save hours every week by split-testing ads in unique ways. Create many audiences and populate them into ad sets automatically (can’t do that in the default FB Ad Manager!). Test multiple objectives with one click! Different conversion events are automatically created inside ad sets.
Go to your Zontracker Dashboard -> Facebook tab -> Submit all the details -> Test!
Includes full automation (eBay has full API access unlike Amazon).
1. Track eBay purchases.
2. Retarget eBay customers and build eBay lookalikes.
3. Optimize for eBay purchases.
Unique case uses
– Everybody is targeting “Amazon” as a Facebook audience. But you should try targeting eBay customer lookalikes for your website and Amazon ads. Yes that’s right, leverage eBay to get more Amazon customers.
– You don’t need an eBay strategy if you don’t want to. But running traffic to your website or Amazon will inevitably have some people search on eBay. Some people prefer eBay. Track these “spillover” sales without doing anything extra other than activating this feature.
All 3 features included.
Quantity of eBay orders counted across all sources (FB ads or organic).
The software is allowed. We primarily leverage the Facebook API. Is it within TOS? Generally yes but it depends on your marketing strategies. There are many ways you can break or bend the rules using FB ads for external marketing to Amazon, so please don’t be spammy. We don’t automatically pull customer name directly from Amazon since the Amazon API is restricted. We are sort of like Zapier connecting any data you provide to improve FB attribution. You should not be communicating with Amazon customers outside of Amazon. See this WIRED article with our founder Dr. Yev Marusenko interviewed about finding balance between customer privacy, Amazon data protection, and Amazon seller needs of external marketing.
Unfortunately, kindle/KDP doesn’t work at all with Zontracker.
Amazon made it impossible for book sales tracking, but we are very aware this is a recurring question and as soon as Amazon releases updates, we’ll be right on top of it.
There’s a small section on our Epic Guide that touches upon the subject of how to improve sales of books, with an overall FB strategy of growing a list and using pixeled link clicks to improve FB optimization, without using Zontracker.
To see the columns for Amazon sales in your Ads Manager you please customize the columns first:
Columns -> Customize columns -> search Amazon Purchase Zontracker -> choose the metrics to include -> increase the attribution window for 28-days -> Apply).
IMPORTANT: You need to upload your data regularly to Zontracker to see updated data in FB Ads Manager (all upload options are listed in the activation email you receive upon Zontracker activation). Regardless if it was from FB ads or any organic/paid Amazon order, the activity for Zontracker will only show after Zontracker is activated and data is uploaded to Zontracker (previous orders/data may also be uploaded).
However, please note that even if you upload the CSV reports daily or have a SellerTools integration, the sales will show up in the Ads Manager only after Amazon ships the order.
If you don’t see activity instantly and you know the order’s been shipped, please create a support ticket with Zontracker.
As you probably know, your Amazon CSV reports contain the list of orders marked as “shipped” only. This means that even if you upload your CSV reports daily or have a SellerTools integration, the sales will show up in your Ads Manager only after Amazon ships the order.
So some sales attribution may show up right away and same day, some of the data trickles in the next day and the days after.
We are dependent on Amazon fulfilling the order (or manual fulfillment), which is also typically slower on the weekends.
It’s a good practice to check your data as soon as you can to make ad decisions, but also set your schedule to make more accurate interpretations multiples times (such as 3, 7, and 28 days later) to account for the delayed attribution.
It’s common to see about 25-50% of the data come in the same day (that means someone saw/clicked your ad, purchased on Amazon, order was processed and fulfilled), while 50-75%+ of all data is in 0-3 days, and 75-90%+ of the data by day 7 after seeing/clicking ad. We are not referring to sales attribution here but simply % of orders across accounts how fast Amazon ships orders.
There is strong variability across Amazon/Facebook accounts.
For example, some agencies use Zontracker, and even with similar methods have little tracking in one account and amazing results in another.
Many users are having phenomenal results with Zontracker. However, some users are skeptical and try one account before activating it on multiple accounts. They don’t see results and never activate the other accounts. Huge missed opportunity.
Every account is very different. We haven’t figured out why but it’s likely the nature of differences in the brands, products, audiences, ad strategies, matching effectiveness across different regions depending on reliability and accurateness of customer names/addresses/etc, and tech effects on privacy and the way data is processed.
Some brands have completely switched their advertising and marketing strategies with big effects on the tracking quality. Try it for yourself, mix it up, and see what data you get.
Wouldn’t it be nice to have the FB pixel on Amazon?…
Well, we can’t. So we’ll do what we can.
Match rates are usually around 75% (ranging from 60-85% in U.S. [15-65% outside of U.S., usually in the lower half]).
If you had 100 actual sales, only 75 might show up through Zontracker.
If you had 10 sales, will 7-8 show up? In theory, yes, sometimes that happens. However, anywhere between 0-10 might show up. This is a sample size problem. Accuracy is more consistent as you have more data.
COUPON CODES/AFFILIATE LINKS
If somebody clicks it or uses the code, you’ll get 100% accurate. The big problem is that it’s hard to navigate the FB world scaling dozens or hundreds of ads with each one requiring a unique code/link to know exactly which ad is leading to a sale or not. Also many brands have spillover sales and view sales where a discount is never claimed or a link is never clicked… Zontracker can pick up some of these sales and track them.
It’s popular for Zontracker users to take the data – in some cases it’s better than no data and it’s better overall than anything else we can do as Amazon sellers – and calculate a more true RoAS for the effectiveness of our marketing. If you have 75% match rates and accuracy, having $75 in revenue could also mean that you actually had $100 in revenue if assuming unmatched users behaved similarly to matched users. Be careful with this estimate but many tool users do this to help with their numbers (such as monthly review).
If you had equal ad spend across two ads and one had 14 sales and the other had 15 sales, or another example 2 versus 3 sales, that is most likely NOT significantly different based on statistics. If you see 20 vs. 30 sales, or even 1 vs. 5 sales, etc., this is where it gets interesting and where we see many FB advertisers have big shifts in their business.
You can still use the data to make relative comparison which ads are performing best. 100% accuracy or 50% accuracy in this case becomes less relevant, because our assumption is likely valid that all ads may be experiencing the same bias. Some users cancel Zontracker because it’s not accurate enough for them. Most advanced FB advertisers have reiterated how that’s a huge lost opportunity because this last SUMMARY section emphasizes that relative comparison is one of the best things we can do as marketers. Getting profitable FB ads for Amazon is about turning off the bad ads, shifting budget into remaining ads, and repeating that until you run out of bad ads ultimately being left with the better and best ads.
Part of the issue is that your FB ads are just not that great.
In all honesty, and after looking at tons of data, the reason for tracking issue is a combination of multiple explanations in this entire support category (for new and existing accounts). Keep them all in mind, but ultimately the only option you have the biggest control over is making your ads better. Hopefully you keep testing and figure it out!
Please look at the resources in our FB group and content to learn FB strategy and implement various tactics.