Explore our features below
TRACK
New column in FB Ad Manager. Basic purchase attribution. May be incomplete if leveraging ads and funnels with data in other integrations. [Average 2x boost for Premium]
It allows you to track Amazon Purchases derived from your FB Ads (including spillover and ‘view’ sales). It basically creates a column on your Ads Manager called ‘Amazon Purchase Zontracker‘. You can see volume and value for Amazon Purchases.
PIXEL
Optimize for Amazon purchase conversion event
We will create a new pixel in your Ads Manager called ‘Amazon purchase pixel‘ that will allow you to optimize conversions for Amazon purchases.
MANYCHAT INTEGRATION
Data from Manychat is sent back to FB for attribution or optimization
If you want to utilize Manychat to boost your sales, optimize it and track with FB Ads manager, you can now do it with Zontracker. This feature was just newly released from Zontracker in 2020 and is showing promising results compared to older methods of Zontracker. Setup is easy. With the right set up and data, it can be a very powerful tool for you to boost your sales in no time.
There are 2 main benefits by having this setup in ManyChat:
- Higher accuracy with your Amazon purchases data;
- By setting ‘conversions’ as your objectives when creating FB campaigns, you will be able to run campaigns that focuses on actual conversion events or quality leads that has reached the bottom funnel of your campaign. This means that you can run multiple variations of FB ads and can determine which campaign is doing better and turn off the other campaigns / replicate the campaign that is actually working for you.
SELLERTOOLS INTEGRATION
Amplify effectiveness of FB ads by improving Zontracker algorithm
GOOGLE SHEETS/ZAPIER INTEGRATION
Data from Google Sheets is sent back to FB for attribution or optimization (send data via Zapier to Google Sheets)
The entire flow in the diagram is essentially data sent from one place to another. Google Sheets allows you to add any data that you would like (ecommerce, product inserts, etc.) for it to be sent via Facebook API and the Zontracker algorithm to FB ads attribution and optimization improvement.
3PL INTEGRATION
Regardless of what 3PL or software you use, we connect your seller-fulfilled orders to improve FB attribution and optimization
Facebook API leverages Shipstation API to take your ecommerce orders automatically and plug them into the attribution and optimization algorithm to maximize the rest of the features.
INSIGHTS (*free*)
See unique metrics such as sales per state, category affinity, and Amazon customer LTV. In other words, some of these metrics reveal a type of conversion rate at the state level compared to other Amazon sellers and categories.
Also see ASIN combinations of which products are bought together by single purchasers, repeat customers, and in which sequence.
**feature available on free plan
SPLIT-TESTER (beta)
Save hours every week by split-testing ads in unique ways. Create many audiences and populate them into ad sets automatically (can't do that in the default FB Ad Manager!). Test multiple objectives with one click! Different conversion events are automatically created inside ad sets.
eBAY
Identical to Zontracker for Amazon but for eBay. It's actually better for eBay because eBay has instant and fully automated data sync, which has been closed off by Amazon API
First-of-a-kind software for eBay sellers to amplify sales through tracking, targeting, and optimization from Facebook ads. Fully automated.
- Track eBay purchases from Facebook ads
- Retarget eBay customers and build eBay lookalikes
- Optimize for eBay purchases
"GEORANK" TRACKER
Check regional rank for any keyword. See inventory distribution. Compare desktop vs mobile rank. Other unique insights. Basic AmzJet plan with 20 keywords
GOOGLE ADS (New! July 2020)
We're super exhited about this one... We thought is was impossible but we figured our part of it. Google Ads tracking and optimization for Amazon sales
Certain scenarios of Google Ads for Amazon will allow you to track purchases at the keyword level and see the data inside of Google Ads. Also, you are able to optimize for the conversion action Amazon purchase. More info here for the Google Ads feature only.
PLATINUM UPGRADE
Improve optimization. Enhance sync across optimizations and minimize errors during high volume sales bursts (using faster support and engineering resources).
($29 per month - eligible on a-la-carte, basic or premium plans)
The platinum upgrade is for our top users. The functionality improvement is only minimal (with about 1-5% improvement of error reduction) but we prioritize your account on all matters related to the software in regards to support, feature requests, beta-access.
All plans come with a 100% refund guarantee within the first 30 days if you are not happy.
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