IMPORTANT: Hopefully all of the info above is useful to implement any method above to be able to scale up your FB ads and amplify your Amazon store, or as in the case for our brand Heroclip for you to have better ROI reporting as we have scaled our FB ads to our Shopify store and have great analytics that 10% equivalent of sales happen on Amazon as “spillover Halo” just because of FB ads to website (not to Amazon). Oh yea I forgot about #6. Guessing. Actually what most Amazon brands do that run FB ads. This is super ineffective since you have to be able to turn off ads that don’t work (to save you money) and scale up the ones that do – the basis of amplification and effective FB ads which won’t work by just guessing.
If you’re starting out, #1 and #2 are definitely the best, with some combination of #4. They all take time and have no cost. They are also ones with steps that you can quickly start outsourcing to a VA to be able to do the tracking at a bigger scale. For anyone already getting sales, #5 is a no-brainer just because it’s all automated and can be used in conjunction with any of the other approaches.
Also happy to take any questions about scaling FB ads.